Services

Every wholesale service
your brand needs.

Hollo Collective manages the full wholesale channel for lifestyle brands — from the first outreach email to the reorder from a boutique that has been carrying your line for two seasons. Our services are built around one principle: wholesale growth is driven by consistent outreach and real buyer relationships, not platform optimization alone.


Service 01

Core service

Direct Retailer Outreach
& Prospecting

Custom-built prospect lists by category, geography, and buyer name. Personalized outreach sequences, consistent follow-up, and response management — the engine of every account we open.

  • Custom prospect lists built by category, geography, buyer name, and store profile
  • Personalized outreach sequences written to open conversations, not just introduce products
  • Consistent follow-up cadence — the follow-up is where most brands fall apart, and where we close
  • Response management — when a buyer replies, we handle it immediately and move them toward an order
  • Pipeline tracking — every contact, response, and status update in a live dashboard

Trade show support

Walk in with
appointments already booked.

Most brands walk the trade show floor hoping to get lucky. Hollo Collective brands walk in with a confirmed calendar of buyer meetings — scheduled in advance, confirmed before the brand arrives.

  • Pre-show buyer outreach 4–6 weeks before the show
  • Meeting calendar built and sent to the brand before arrival
  • Line sheet and sell sheet prep — retailer-ready before the floor opens
  • Post-show follow-up executed within 48 hours of closing

Shows we support

  • Atlanta Market
  • NY NOW
  • Shoppe Object
  • AmericasMart
  • Dallas Market
  • Las Vegas Market
  • Regional events

Available as add-on · From $500/day, per person


Service 02

Platform Management

Your Faire storefront, NuORDER catalog, and RangeMe profile managed and optimized so every buyer who finds you sees a brand that looks the part — professional, polished, and ready to ship.

  • Faire profile build, optimization, and ongoing inbox management
  • NuORDER catalog setup and order management support
  • RangeMe profile optimization for inbound retailer discovery
  • Shopify B2B / wholesale channel setup and integration
  • Seasonal promo and boost management across platforms
  • Platform analytics monitoring and monthly reporting

Who this is for: Any brand not actively managing their wholesale platforms — or any brand treating Faire as a passive storefront rather than an active outreach channel.


Service 03

Wholesale Account Management

Active management of every open account — reorder outreach, seasonal re-engagement, order tracking, and buyer communication. The work that turns a first order into a long-term retail relationship.

  • Day-to-day order tracking and fulfillment coordination
  • Reorder outreach and follow-up cadence
  • Retailer relationship management and seasonal check-ins
  • Sell-through support and replenishment strategy
  • Account health scoring and churn prevention
  • Seasonal re-engagement campaigns

Who this is for: Brands with existing accounts whose reorder rate is lower than it should be. Most wholesale revenue is lost not at the opening, but at the second order.


Service 04

Wholesale Setup
& Infrastructure

Pricing architecture, MOQ and terms documentation, line sheet design, sell-in planning, and EDI readiness. Built right from day one, or rebuilt from whatever exists now.

  • Wholesale pricing strategy and margin analysis
  • Terms, MOQs, and account policy creation
  • Professional line sheet design and seasonal refresh
  • Shopify B2B wholesale configuration
  • EDI readiness assessment and vendor onboarding
  • QuickBooks wholesale integration support
  • Operations and fulfillment workflow review

Who this is for: Brands launching wholesale for the first time, or brands that have been selling informally without a real infrastructure.


Service 05

Sales Strategy
& Channel Planning

Seasonal sell-in calendars, account tier strategy, trade show planning, and channel P&L oversight. Wholesale as a business — not a side project.

  • Seasonal sell-in calendar and cadence planning
  • Account tier strategy — boutique, regional chain, national
  • Market week and trade show strategy
  • Pricing and margin optimization by channel
  • Channel P&L review and forecasting
  • National retailer roadmap for Director-tier clients

Who this is for: Brands ready to think about wholesale as a business — not a side project. Strategy is included in all management program tiers.


Service 06

EDI & Compliance

Full EDI setup, vendor compliance coordination, and retailer-specific mapping for national account requirements. We handle the complexity so you can ship.

  • EDI readiness assessment before retailer submission
  • Retailer-specific vendor compliance review
  • EDI provider selection and setup
  • Mapping and testing of required transaction sets
  • Ongoing EDI order management support

One-time EDI onboarding: $500 · Available as add-on to any management program

À la carte

Add-on services.

Available to Brand Partners at any management tier. All add-on services require a separately executed Add-On Services Agreement before any work, attendance, or representation activity begins.

Trade Show Representation

Pre-show buyer outreach, confirmed meeting calendar build, line sheet prep, and post-show follow-up. Travel, lodging, and event registration billed at cost.

From $500 /day, per person

Pop-Up Shows & Events

On-site representation at pop-up retail events, showroom activations, and in-store events. Travel and materials billed at cost.

From $500 /day, per person

Line Sheet Design

Professional wholesale line sheet design or redesign. Seasonal refresh available.

$250 per line sheet

EDI Onboarding & Compliance

Full EDI setup, vendor compliance coordination, and retailer-specific mapping and testing.

$500

Custom Campaigns & Marketing Assets

Targeted buyer campaigns, custom lookbooks, and paid digital placements — scoped per project.

Scoped per project

Rates shown are starting rates. Final scope and pricing confirmed in writing prior to engagement.

Management Programs

Wholesale management,
built around your brand.

Every tier includes active platform management, buyer outreach, and performance reporting. The difference is depth — how many platforms, how much outreach, and how closely we work together.

Foundation

$1,250/mo

Structured wholesale management for brands building their foundation.


  • Faire storefront management
  • Shopify B2B portal management
  • 20–30 boutique buyer contacts per month
  • Active buyer follow-up
  • 1 chain or national retailer pitch per quarter
  • Brand Partner Newsletter inclusion
  • Wholesale Partner Newsletter inclusion
  • Monthly performance review
  • Quarterly strategy review
  • Annual business planning session
  • Structured team support
Get started

Scale

$3,750/mo

Maximum reach, maximum attention. A fully hands-on wholesale partnership.


  • Faire storefront management
  • Shopify B2B portal management
  • NuOrder management
  • RangeMe management
  • 60–100 boutique buyer contacts per month
  • Priority buyer development
  • Targeted buyer email campaigns
  • 3 chain or national retailer pitches per quarter
  • Trade show preparation included
  • Brand Partner Newsletter — priority placement
  • Wholesale Partner Newsletter — priority placement
  • Social media promotion
  • LinkedIn visibility
  • Monthly performance review
  • Quarterly strategy review
  • Annual business planning session
  • Dedicated point of contact
  • High-touch, fully hands-on partnership
Get started

Flexible partnership structure. Brands may transition with a 30-day notice.

Guidance

Not sure which tier is right?

Foundation

You're building your wholesale presence and want Faire and your Shopify B2B channel managed well — with consistent boutique outreach and a structured team behind you.

Growth

You're ready to expand across all major platforms, increase outreach volume, and grow your brand's visibility with buyers and on social. More platforms, more pitches, more momentum.

Scale

You're scaling seriously and want the highest level of outreach, a dedicated point of contact who knows your line inside and out, and a true partnership — not just a service.

Fit check

Is Hollo Collective
right for your brand?

You're a strong fit if…

  • You have a finished, shippable product
  • You have a genuine commitment to wholesale growth
  • You are ready to invest in the process
  • You're in apparel, accessories, home, or CPG
  • You want a partner who works like part of your team

We're probably not the right fit if…

  • You're pre-launch or pre-revenue
  • You want a one-time project, not ongoing management
  • You want training so you can run wholesale yourself
  • You're not ready to invest in the channel seriously