Process & programs
Five steps from first conversation to running wholesale channel. Clear pricing. Transparent commission. No long-term commitment. No surprises.
The process
Week 1
Before we touch a platform or write a single outreach email, we need to understand your brand deeply — where it sits in the market, what retailers it belongs in, and what the fastest path to accounts actually looks like.
We review your pricing architecture, existing wholesale presence, platform setup, line sheet, operational readiness, and brand positioning. We look for the gaps that are costing you accounts, and the opportunities that are closest to closing. You walk away with a clear picture of your wholesale potential — and what's standing between you and it.
Week 1–2
We build your wholesale prospect list — retailers worth targeting, organized by category, geography, account size, and buyer name. Not a generic database pull. A curated, researched list of stores your brand belongs in and buyers who are likely to say yes.
We also build the outreach strategy: the messaging angles, the campaign structure, the follow-up sequence, and the cadence. Every outreach is written for your brand's voice and positioning — not a template with your logo slapped on it.
Week 2–4
We build or rebuild your wholesale infrastructure — Faire storefront, NuORDER catalog, RangeMe profile, line sheet, terms, and policies. Everything buyers encounter when they consider your brand gets optimized to close, not just inform.
By the end of week four, your platforms are live, your outreach campaigns are running, and your first accounts are in motion. Most clients receive their first buyer response before the end of the onboarding period.
Month 2–3
Outreach momentum builds through consistency. Month two and three are about volume and follow-through — weekly campaigns to targeted prospect lists, immediate response management when buyers engage, and coordinating the account opening process from first reply to first order.
The pipeline tracker is live. You can see every contact, every response, every status update at any time. Monthly reporting lands on the first of each month. By the end of month three, most clients have opened 6–15 new boutique accounts and have a pipeline of warm prospects moving toward orders.
Month 4+
With a base of accounts established and reorder patterns starting to form, the focus shifts to compounding growth. We expand the target list to regional chains and national retailers, run seasonal sell-in campaigns, manage reorder follow-up, and optimize the channel for maximum revenue.
For Director-tier clients, this phase includes national retailer strategy, EDI onboarding, bi-weekly channel planning sessions, and full P&L oversight. The channel becomes a meaningful part of your business — not just a side effort.
Management Programs
All programs include direct outreach, platform management, and commission on accounts opened. Your first month covers full onboarding — after that, month-to-month.
Foundation
Starter
$1,250/mo
Most popular
Growth
$2,500/mo
Scale
Director
$3,750/mo
Flexible partnership structure. Brands may transition with a 30-day notice.
"The Monthly Management Fee covers the work. Commission rewards the growth. Month-to-month after your first month. No long-term commitment — because we don't need one."
Our commitment to you
We don't lock brands into lengthy contracts because we don't need to. Your first month is non-refundable — it covers your onboarding, platform setup, prospect list, and first outreach batch, all completed in full from day one.
After that, we are completely month-to-month with 30 days written notice to cancel. No penalties. No fees. No fine print.
One thing we ask: give the channel 60–90 days. Wholesale outreach is a compounding activity — the first month builds the foundation, and months two and three are where pipeline conversations become confirmed accounts.
Every brand that commits to the process sees the results. We are confident enough in that to let the work speak for itself.
À la carte
Available to Brand Partners at any management tier. All add-on services require a separately executed Add-On Services Agreement before any work, attendance, or representation activity begins.
Trade Show Representation
On-site representation at wholesale trade shows, market weeks, and industry events. Pre-show buyer outreach, confirmed meeting calendar build, line sheet prep, and post-show follow-up all included. Travel, lodging, and event registration billed separately at cost.
From $500 /day, per person
Pop-Up Shows & Events
On-site representation at pop-up retail events, showroom activations, in-store events, and branded experiences — including product presentation, wholesale networking, and buyer relationship development. Travel and materials billed separately at cost.
From $500 /day, per person
Line Sheet Design
Professional wholesale line sheet design or redesign, formatted for buyer presentation across all active platforms. Seasonal refresh available.
$250 per line sheet
EDI Onboarding & Compliance
Full EDI setup support, vendor compliance coordination, and retailer document and labeling requirement management. Includes retailer-specific mapping and testing.
$500
Custom Campaigns & Marketing Assets
Targeted buyer campaigns, custom lookbooks, and paid digital placements — scoped and priced individually per project.
Scoped per project
All add-on services require a separately executed Add-On Services Agreement before any work, attendance, or representation activity begins.
Rates shown are starting rates. Final scope and pricing confirmed in writing prior to engagement.
Commission structure
Commission is earned only on accounts we open through our outreach. Not on your existing wholesale business. The rate is tiered by account type — bigger, more complex accounts carry a lower commission because their value to your brand is already significant.
Commission is never netted against the Monthly Management Fee. These are two entirely separate invoices for two entirely separate things.
· Net wholesale order value
· No cap on commission per order
· 90-day attribution window
· Billed the 15th after your review & approval
New boutique / indie retailer
The foundation of your wholesale channel.
8%
New regional chain
Multi-door accounts with meaningful volume.
6%
New national retailer
Nordstrom, HomeGoods, Whole Foods, and peers.
4%
Reorder — existing account
Returning orders from accounts already in your network.
3%
Faire marketplace (attributed)
Inbound Faire orders from our management & campaigns.
2%
Our commitment to transparency
Your first month's Monthly Management Fee is non-refundable and covers all onboarding and launch activity completed during that period — regardless of what comes after. From month two forward, your engagement is month-to-month with 30 days written notice to cancel.
The Monthly Management Fee is not contingent on a specific number of orders placed — it compensates Hollo Collective for active outreach, platform management, and account services rendered during the billing period.
Commission is earned separately on confirmed wholesale orders attributed to our outreach within our 90-day attribution window. Every commission statement is reviewed and approved by you before we invoice. No surprises. Ever.
management fee invoice
Billed the 1st
Due within 7 days. Covers all active work rendered during the billing period.
Commission invoice
Billed the 15th
Statement sent by the 10th for your review. Invoice issued after approval.
Common questions
Ready to start?
15 minutes. We'll review your setup and tell you exactly what we'd prioritize first. Always complimentary — no cost, no obligation.
