About Hollo Collective
Over 10 years of buyer relationships, retail placements, and wholesale infrastructure — now built into a service that growing brands can actually access.
The story
Hollo Collective was founded by a wholesale industry veteran with over 10 years of experience opening accounts, managing platforms, and placing brands on shelves at some of the most recognizable retailers in the country — and built with a team that matches that standard across every region, every category, and every level of retail.
This isn't a one-person shop with a roster of side reps. Hollo Collective is a collective in every sense of the word: a team of seasoned wholesale managers, each bringing hands-on experience from across the consumer goods landscape. Apparel. Accessories. Food and Beverage. Home. Outdoor and Sporting Goods. Gift and Specialty. Our team has lived inside these industries, not just sold into them.
That time was spent learning not just how wholesale works, but what separates the brands that build lasting retail relationships from the ones that stall out. The buyer relationships. The retail instincts. The operational muscle. That depth of experience isn't concentrated in one person. It's distributed across an entire team, working for you.
The work has touched every corner of retail. Nordstrom and Macy's. Whole Foods Market and World Market. Academy Sports and Bass Pro Shops. HomeGoods and Costco. And hundreds of boutiques, regional chains, and specialty retailers in between. Every category. Every level of complexity. Every kind of buyer. Because our team spans every region of the country, those relationships aren't regional. They're national.
And over those years, one pattern kept repeating itself.
"The wholesale opportunity was there. The product was there. The demand was there. But the execution wasn't happening because the brand didn't have the right team behind them to make it happen."
Hollo Collective was built to be that team. Dedicated wholesale managers actively working your category, your region, and your buyer relationships. Not splitting attention across a crowded roster. Not waiting for the right moment. Showing up, every time, on your behalf.
What makes us different
We build the prospect lists, write the outreach, manage the follow-up, open the accounts, and report on every single contact. Across a team of dedicated wholesale managers — not one person juggling a crowded client roster.
Our commission structure means our compensation is tied directly to your results. We earn more when you open more accounts and generate more wholesale revenue. The incentives are built in at every level of the team.
Live pipeline tracker. Monthly written report. Every contact, every response, every account opened — logged by your dedicated manager. No black box. No guessing whether the work is happening. It's all there.
Platform expertise
We don't learn your platform while billing you hours. We've been operating in these systems for years — we know what works and what doesn't.
Faire
The dominant wholesale marketplace for boutique and specialty retail. We run storefronts, outreach campaigns, inbox management, and order operations — actively, not passively.
NuORDER
B2B ordering platform for national and specialty retailers. We handle setup, catalog management, and buyer network outreach for national placement.
RangeMe
Product discovery platform used by major retail buyers. We build high-converting brand profiles and actively pitch to buyers running category searches.
Shopify
Wholesale channel configuration, Shopify B2B portal setup, and wholesale pricing architecture for brands using Shopify as their commerce backbone.
QuickBooks
Wholesale order tracking, invoicing, and P&L integration for brands managing their wholesale financials in QuickBooks.
EDI
Electronic Data Interchange onboarding for national retailers with EDI compliance requirements — including retailer-specific setup and vendor testing.
Hollo Collective was built by wholesale insiders — operators who have spent over a decade opening accounts, managing buyers, and placing brands at Nordstrom, Whole Foods Market, HomeGoods, Macy's, Academy Sports, and hundreds of boutiques and specialty retailers. This is not theoretical expertise. It is the kind earned by doing the work, across every category, at every level of retail.
Our mission
For too long, serious wholesale execution has been out of reach for brands that weren't already big. The ones who could afford a VP of Sales, a trade show budget, and a dedicated account team got the shelf space. Everyone else got left behind — not because their product wasn't ready, but because the infrastructure wasn't there to back it up.
That's exactly what we set out to change. Hollo Collective exists because great brands deserve great wholesale execution — regardless of where they are in their growth. We built a team of expert wholesale managers, embedded across every region of the country, to give growing brands the kind of firepower that used to be reserved for the industry's biggest players.
Our commission structure isn't just a pricing model — it's a statement of intent. We grow when you grow. We win when you win. Every person on this team shows up every day with one goal: get your product on more shelves, in better stores, building relationships that last.
The brands that are going to define the next decade of lifestyle retail aren't the ones with the biggest budgets. They're the ones with the right partners behind them. That's the role we're here to play — and we take it seriously.
Work with us →Your brand belongs in more stores.
Let's get it there.
